Social games aren't video games, in a sense. They don't really offer that experience. Reggie is correct in saying they don't really evolve. What's going to keep me playing a social game? Nothing. They're cool for a day, then you play for another day because your friends are, and then they quit, and you move on. Doing the same thing repeatedly for very little payoff isn't fun. Having to pay money, or wait hours, to progress, also isn't fun. When I can sit down, sink hours into a social game, and actually feel like coming back the next day, I'll know they're on the right track.
The only games I've really put time into, are the ones that are building off older games. Tetris is fun. Words with Friends was all right. Bejeweled is entertaining. I have yet to find an original facebook game that can really hold my attention. Knights of the Crystal or whatever it is, was fun for awhile, but it's so fundamentally flawed that I had trouble going back to it, and only did so because a friend of mine played.
F2P falls into the same hole. The game isn't free. Developers don't make money on free. Their primary goal is to shoe-horn as many possible ways for you spend money on this free game as possible. Then they worry about how fun, or how playable the title is. That just doesn't fly. Some of these games might kill some time, but they'll never hold a candle to their P2P brothers.
On a side note, Guild Wars 2 doesn't look good. Okay, it looks decent, but it's F2P (pay to own) and it shows. I saw a trailer and it was clearly lower quality than other games releasing in it's time frame. And yet, for a F2P title, it looked decent. I feel like there shouldn't be that distinction. Give me something I can enjoy, without having to constantly remind myself it's 'free'.
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