Music Language and communication through the integration of mobile phone retail
christian louboutin:
Careful may find that, in recent years, including the once familiar the On the traditional mobile phone integration and the impact of the retail industry, it seems that quite a year Gome rise phase of the It is this overwhelming power of the driving force behind industry consolidation is now the largest retail chain of communication ? Music Language and China.??
we all know, mobile phone retail industry is accompanied by the national popularity of mobile phone terminals born retail industry, so in theory is still an emerging industry. However, management in recent years, awareness of innovation, service concept and other aspects of their own lags and the degree of market concentration continued to decline, economies of scale hard to highlight, low value-added service industries such factors, coupled with innovative marketing from e-commerce, etc. disruptive impact of the platform to make this emerging new industry early fade of the But the challenges and opportunities will always exist, the traditional internal and external problems faced by mobile phone retailers, is precisely the objective is also to promote the industrial upgrading of the entire industry, and layout optimization, or the industry or the industry leader in providing integrated a golden era of opportunity. Music by the music of China?s words carry their communications, to play and are actively trying to integrate into this new role, and language of music, the way to the integration of this reference samples without any ready-made, including after Gome surging expansion path is completely different.??
with the purpose of the depth of inquiry, the reporter visited in Beijing, The Place of Music Language and China headquarters, and learned a lot of music through interviews with language vigorous industrial expansion unknown story behind the road. The reporter must first understand, that is why China is so happy words??
Music by Li Jun, Assistant President of China Group, this gives the answer: their understanding of the needs of the industry to meet, and the protection of its own power. Therefore, in this context, the Chinese language with its own music enterprise strength, characteristics and laws of the grasp of the market, actively trying to promote the pattern of the industry restructuring and service upgrades. popular trends and replacement wave of 3G era and realize the rapid expansion of industrial scale; the second is how to goods from the past, the traditional model of the retail core to upgrade to ?services? as the core of the high value-added models; the third is how to establish vertical industry and vertical expertise as the core upstream and downstream resource integration, integrated electronics chain, e-commerce platform can not be replaced or exceed the unique advantage. and break the bottleneck of the above three areas, the brand of mobile phone retail business attraction, capital protection force, service innovation, integration of resources have a new force requirements, but also the entire industry, industry concentration, economies of scale of a higher expectation. In this context, language as the largest music retail chain of communication have the responsibility and the ability to drive the industry to take up the task of integration and service upgrades. the one hand, the Chinese language through the music strong capital strength, security and marketing networks, increase the manufacturer, sale, logistics and other resources on the lower reaches of the depth of integration, the other respect to 8A service as the core, enhance service awareness and service quality, the best protection for consumers, the best service and the best shopping experience. In addition,Christian Louboutin Simple 100 Pumps, the National Music Language and communication strategy layout, complemented at the national level, coordination and efficient service support network. so much fun language to promote the industry through the integration of capital approach, we might as well say that language is music services through their own standards and more innovative range of brand influence on the formation of the aggregate effect of industry resources.
It is understood that music is the language first proposed by the Chinese mobile phone retail industry The so-called service standards 8A is a fun language to establish rules in the mobile phone retail marketing, consumer shopping experience optimization and upgrade mobile services continue to form the background and principles of the innovative service standards, including the following eight aspects: first, the mobile terminal itself, services, followed by Tablet PC, MID and other phone functions with peripheral products and services, and the third is the headset, keyboard, mobile phone accessories such as 10 categories of products and services, the fourth carrier to provide related services include the protection of the Fifth, sculpture, etc. for the customization of the mobile phone beauty, the sixth is a nationwide after-sales service system, the seventh is to provide customers with mobile application download, installation services and, finally, the cell phone of new technologies, new products, technology demonstrations and experience made services. In addition, to promote and popularize the music service concept 8A language, music language in a nationwide effort to create the new service models.??
we all know, 3G communications to consumers not only experience and lifestyle changes, and more tolerance and load is the extension of its service value. Language of music, the biggest challenge or opportunity is from the consumer to meet the needs of these two categories. Therefore, the opportunity to grasp the process, it is also available on Music?s own security, management, professional services, and improve the quality of the course team, which needs to be built on a scientific, systematic and efficient operation of the mechanisms above. Another one sense, 3G era also brought a new mobile phone retail cross-border business development pressure, for example, sales or service personnel in the past only to master a variety of mobile terminal functions, the price is sufficient , and now not only need to know about them, also need to understand the mobile Internet, APP, and even expand the application of personalized service operators. Therefore, the team concept and the quality of music also determine the availability of language 8A universal service system and pass one of the key factors. Then, all of its stores in the music language acquisition comes from the context, language is fun way to implement the service rely on the idea of ??unity and team quality improved as well???
He said that while the current language?s music all the stores are achieved through the integration of acquisitions, and most of the retail industry has been in the mobile phone business for many years sediment accumulation and the well-known brand culture chain, business model, management style, very different service concepts. Thus, in this In this context, Happy communication to embody the era of communications by the mobile phone-induced changes to the people the convenience and joy; the other hand, reflects the effort to build on Music fun determination.
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