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While there are millions of Internet businesses profiting today, not all business owners are able to operate entirely online. Many service oriented businesses demand a local customer base. Not all business owners want to package and mail products, and there are products that do not ship efficiently. There are some businessmen who simply do not want to deal with consumers over the Internet. Internet marketing is becoming more and more important for all businesses, and that includes those that must have a local customer base.
Do you own your own business? Does your marketing plan include any form of Internet marketing? While you plan the way you market your local business, there are six things to keep in mind:
1. Unless you are marketing online at this moment, you are losing customers to at least some of your local competition.
Marketing is not just about promoting your business. It is about telling consumers that your products and/or services are a better deal than that of your competitors for specific reasons.No matter what industry you may be in, there are other businesses in the field marketing online already. If you don't think your competitors are already online, do a Google or Yahoo search for them. You will all be listed on Yellowpages.com, but do you notice which ones are listed for their own websites? They are growing their online presence to connect with customers you may not have a method of connecting with if you are not already establishing your presence online as well.
2. If you want to know where people from your local area hang out and can be found, you will have to go online.
There are millions of shoppers online at any given time and they are searching for more than a bit of information. Many of these Internet fans are spending money online. It is also quite common for consumers to communicate with local businesses through the Internet. If someone down the street were looking online for something you can provide, would they be certain to find you efficiently and determine that you are their best option?
3. You do not have to sell goods online and ship them to make use of Internet marketing.
This is the issue that gets many local businesses messed up. Some businesses believe they will not benefit from online marketing because they do not have a desire to offer products online and ship them around the country or world. This belief is not true! There are many shoppers using the Internet just to find ways to contact local businesses. Local consumers who do not shop online will often go online to find contact information and directions to local businesses. If you are not available online to take care of these customers, you can assure one of your competitors will be there eager to greet them. Many consumers are impatient, so they want to use the company that gives them the details they need at the exact time they need it without them leaving their homes.
4. Online marketing does not have to represent all of your marketing strategy.
There are a variety of ways to market your business, and as a localized business owner you probably will not do all of your promoting through the Internet. You still need to recognize that growing number of consumers who are online looking for local businesses. Your online presence will become far more valuable as this movement toward online advertising continues.
5. Online consumer reviews for your business will serve as valuable votes of popularity for consumers who use these reviews for research into different businesses.
It is not as easy as taking out an ad in a local paper anymore, since so many consumers are making decisions on purchases through the Internet. Most consumers are making buying decisions more carefully these days, and that means going online to research companies so they make the best decision when buying time comes around. If you encourage your local supporters to leave reviews online in some manner, those reviews can become a valuable marketing tool for your business.
6. Not all Internet based marketing strategies cost a fortune.
Your Internet presence does not have to cost you a lot of the budget.There are many things you can do to promote your business online for minimal cost, but you have to be willing to dedicate a bit of time. For instance, you don't have to spend much money at all if you start marketing through Google Plus and Facebook.
The best way to let everyone acknowledge that you have the best products, services and rates is to start getting the word out online. You have to acknowledge that there are more potential customers out there in your local community, but you have to get online to find them.
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Source: Online Marketing for the Local Small Business Operator
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